For the launch of their groundbreaking fuel cell vehicle, Toyota needed to explain the technology in a comprehensible and exciting way to America. We worked to give the site a scientific, credible feel through animation, along with a multi-part online series called 'Fueled by Everything' to highlight potential sources of fuel. The final in the series was 'Fueled by the Future,' a lucky coincidence with the Mirai launch date lining up with the future date from Back to the Future II. My role was lead design on the account, partnering with the creative team and vendors to create everything for the campaign while maintaining the rest of the site.
CD: David Gibson / Design Director: Devin Croda